Italian city of Parma is a fragrance from the brand , which was founded in 1916 , now belongs to LVMH Group.
It is a unique Sicilian citrus , lavender , rosemary, verbena and Bulgarian rose, spices and other natural plants , so that the little body and elegant aroma .
Since the fifties of last century onwards , Acqua Di Parma on the highly popular film stars of , Humphrey . Bogart (Humphrey Bogart) ﹑ Ghali . Grant (Cary Grant) , and Eva . Jiade Na (Ava Gardner ) have used the product. Today, Parma has a loyal group of followers , including both famous celebrities around the world including the famous view of another leader.
In 1993, the family business by Diego Della Valle ﹑ Montezemolo and Paolo Borgomanero acquisition , they are Tod's ﹑ Ferrari and La Perla founder or president . The three acquisitions were committed to introducing new products to expand the business scope of Parma : including home fragrance ( incense , candles ) ﹑ home series ( home textiles and towels ) ﹑ travel series ( leather accessories ), and Mediterranean fragrance and skin care products, such as Blu Mediterraneo.
October 2001 , LVMH Group bought Acqua Di Parma 50% of the capital , in September 2003 it acquired the remaining 50% of the capital, thus , it can have the Acqua Di Parma company.
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