2.21.2011

Brand Introduction: Liz Claiborne

Fashion Watch News Report: Liz Claiborne was established in 1976, mainly designing and marketing women's, men's and accessories for the occasion from casual wear to formal occasions are, referred to Liz.


First to design women's sportswear company based, then began men to the women's casual wear casual clothes and embarked on the production design. Established a certain position in the post, Liz Claiborne began to launch children's clothing, accessories and sunglasses and so on. Furthermore, Liz Claiborne began taking and acquisition of other well-known fashion brands, such as Bora Bora, Mexx, etc., which began, Liz Claiborne Inc. Has become the fashion in which a sizable groups. In the next few years, the development of a higher level, and achieved most of the other American brands the right products for their production of clothes. The most well-known than for the DKNY Jeans jeans.

Right now, Liz has the nation's largest sales network in 2000, in the opinion polls among the high-end brand of the first. This brand also produces clothing, perfume, bags and shoes, etc.. Liz Claiborne, under which there are nine brands: Mexx, Axcess, Crazy Horse, Curve, Dana Buchman, Elisabeth, Emma James, First Issue, Liz Claiborne, Marvella, Monet Group, Villager.



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