Benetton was founded in Italy in 1965 , initially to produce hand-woven sweaters mainly aimed at general consumers , especially young people and children, by the chief designer Juliana . Benetton and more than 200 designers To design , production .
Benetton design free and full of fun , easy-to- wear tailoring , color bright, colorful , Mediterranean and South America with a clear style . Benetton to the inspiration from the nostalgia of clothing used in the present , such as the 50's high-tech ski clothes made of synthetic fabrics , 60's herringbone pattern suit, mini skirt, 70's to string together beads and leather Disco fashion , etc. together . Another part of the series as the theme of Nordic style children's clothing , including jeans, blue home series .
Benetton fashion mostly natural fibers such as cashmere , wool, wool fabrics in Angola . In order to cater to local tastes and trends , Benetton suit a small batch made with dyed yarns . Benetton designers most often go to Peru , this South American countries in their endless inspiration.
Benetton 's product line throughout the clothing, cosmetics , accessories, shoes , home supplies. Their global strategy is to make the Benetton name like McDonald's and Coca-Cola as world-class reputation in the world . In China, Benetton , in many large shopping malls and stores for sale. In 1994, Benetton clothing sales in Italy ranked first.
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