Watch Traveling Report: Land Rover was born in 1945 and the end of World War II decades, has been famous four-wheel drive and is the world's only company specializing in four-wheel drive.
Land Rover's brand value even beyond the car itself. In addition to vehicle other than Land Rover's global, "adventure" Expedition, Land Rover Gear clothing and products, customizable multi-purpose Land Rover auto parts, with off-road driving experience coaching centers, and environmental organizations and movements active in the organization make more attractive the image of Land Rover.
Now, Land Rover sales in more than 140 countries, it has the practicality of models from 1948 to today's multi-function four-wheel drive, intended for those who continue to pursue a new life experience of people. Land Rover has been widely recognized and respected, it is the other manufacturers can not a comparable car. However, the Land Rover remains the ultimate expression of their brand value: Up to now, all produced by the Land Rover Land Rover cars, there are three-quarters are still being used.
2000, Ford will spend 2.7 billion dollars, "Land Rover" brand's fold. With product R & D expenditure, Ford, "a tiger and a leopard," the two brands has been fly it in more than 100 billion U.S. dollars. However, these two brands on the long-term operating performance below expectations, coupled with the Ford Motor Company in recent years, the overall deterioration in business conditions, year after suffering huge losses, the status of the market in the United States and Canada have also been replaced by Toyota and Chrysler, which it had to shrink the front, these two brands cheap shot, so the main focus.
March 26, 2008 Indian business giant Tata Group, Tata Motors and the Ford Motor Company issued a joint statement by 23 billion Tata price of Ford's "Jaguar" and "Land Rover" two well-known brands to close at its command.
Article Source: http://www.travelinginfos.com
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