1.10.2011

World's Largest Scotch Whiskey Producer - Johnnie Walker

Fashion Watch Trend Report: Johnnie Walker, established in 1820, is a very distinctive British brand, which has the world's best-selling Scotch whiskey, Scotch whiskey is the world's largest producer.

Johnnie Walker brand is a noble symbol of status and wealth of content, as reflected in the brand through advertising philosophy has been successful recognition. All along, no matter when, Johnnie Walker has more than 700 million boxes total in the brewing of whiskey, worth more than the Bank of England in the total amount of gold stored.


Long time ago, Johnnie Walker began to export to 120 countries worldwide, the Coca-Cola out of Atlanta before they became the first truly global brand. In 1933, production of the Distillers Company Johnnie Walker was awarded the Royal Charter rights, particularly the King George V for the whiskey, it still is the British royal family's official supplier of whiskey.

In 2004, Johnnie Walker began in China to promote its brand. Johnnie Walker will be locked in their consumer target group of young people over the age of 25 in, and efforts to try to establish itself as a fashion brand.


Johnnie Walker features:

Must start and finish brewing in Scotland

Deployment of all the whiskey in the year of the shortest year in the bottle of whiskey decision

Alcohol content must be not less than 40%

Johnnie Walker ® Black Label ™ [Black Label] ™ whiskey year for 12 years, from 40 from the deployment of different types of whiskey

Johnnie Walker Black Label [Black Label] whiskey is the world's most loved and set a variety of honors as a senior Scottish whiskey.

Article Source: http://www.v-trend.biz
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