1.25.2011

Fashion Accessories Brand - Lancel


Fashion Watch Trend Report: Lancel is a Swiss brand of the Richemont Group.

Lancel brand was born in 1876, when the brand founder Alphonse Lancel opened in Paris, the first to Lancel named Smoking monopoly point, where the smoking design is very elegant, fashion modeling so many celebrities flock gentleman. According to legend, Dumas family, who are dangling Lancel literary giant pipe sped his pen to.

In 1901, the second generation of blue head posture Albert's office to speed up the rate of product transfer to women. Its product development focus on women leather wallet and handbag. Smiling, hand bag of Hollywood stars Lancel unfolding in front of everyone, creating a new image of the blue position.


World War II, blue again attitude adjusted their development strategies, leisure and cultural adaptation in 1950 to produce the soft leather bags Lancel series. This series pioneered the small pocket on the bag cover, but also the first time a mix of nylon and leather production process, so that the color elements of nylon and leather combination of organic and natural tone, deeply respected. 1956 "Kangaroo" series is one of the leading bag. Lancel then rely on extensive customer base, has become very popular in the international bag industry has become very big impact in the world.

Lancel has been founded 100 years of history, in more than 100 stores worldwide. Product range from the earliest parts of cigarettes, the development of a variety of fashion jewelry, luxury leather goods and so on. Lancel entered China in 1996, in the next few years, China will become Asia's third largest orchid market position.

Article Source: http://www.v-trend.biz
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